FarmRobo iMog wins Ag Robot of the Year 2025 award, also chosen as public favourite
The FarmRobo iMog multipurpose electric robot for small holder farms wins the Ag Robot of the Year 2025 award. The iMog is capable of performing a wide array of agricultural tasks and is compatible with various implements.
René Koerhuis, Future Farming editor specialised in precision agriculture and robotics, announced the winner of the Ag Robot of the Year (AROTY) 2025 award – farmers’ choice during the 9th edition of the World FIRA in Auzeville-Tolosane (France) on Thursday 6 February.
The expert jury chose the FarmRobo iMog multipurpose robot from 11 initial candidates and 5 finalists. The jury consists of Future Farming editors, a university researcher robotics and precision agriculture and farmers from across the world. A prominent new jury member was Eric Adamson, co-founder and CEO of Tortuga AgTech who won the AROTY award in 2024.
The other 4 finalists were Nature Robots Lero.03, Odd.Bot Maverick, Siza Robotics TOOGO and Traktorarvid Drever 120.
Each jury member judged the 5 finalists individually according to these 5 criteria:
- Originality/technical breakthrough
- Feasibility/market readiness
- Potential to impact farmer’s life
- Ease of farmer uptake, and
- Sustainability
Why FarmRobo iMog wins the AROTY award
The jury chose FarmRobo iMog as winner of the AROTY 2025 award for a number of reasons. First of all, the company had 20 units operational by the end of 2024 which indicates it is market ready. The jury sees the iMog as an autonomous robot that offers farmers ease of uptake due to vision steering, a PTO and its versatility. While most robotic solutions tend to be (very) expensive, the FarmRobo iMog is affordable with its starting price of €12,000 (US $12,840). And most importantly, the small electric multipurpose robot has the potential to hugely impact small holder farmers’ lives.
This motivation hits the core of why Future Farming and World FIRA have taken the initiative to award the AROTY, for which field and harvest robots that were newly added to Future Farming’s buyers’ guide between February 2024 and January 2025 automatically qualified. That is to award praxis ready, farmer friendly, profitable and scalable field and harvest robots capable of automating one or more operations in outdoor grown crops.
As a winner, the FarmRobo iMog will be the main image in the promotion of World FIRA 2026, Future Farming will offer a canvas of their robot with the Ag Robot of the Year award logo and JoJo’s Vineyard (run by jury member Ian Beecher-Jones) from the UK is offering a bottle of their best wine to the winners.
FarmRobo iMog public favourite
Besides the expert jury’s choice, Future Farming website visitors could choose their personal favourite between 14 January and 2 February. Alike the expert jury’s winner, the public favourite was also announced at World FIRA on 6 February. And the public favourite of 2025 is … the FarmRobo iMog! FarmRobo wins a free year subscription to Future Farming. Most importantly however, the company wins the recognition of being the 2025 favourite robot of our readers!
