Granular tool for measuring field-level profitability

Granular launches Insights, a free tool that is to deliver a clearer view of field-level profitability. Granular says Insights replaces manual spreadsheets by combining in near real-time, a farm’s multiple sources of operational data with estimated revenue and cost data, helping farmers reach decisions easier and faster.

More accurate look at their bottom line

“Up until now, farmers have had to stitch together disparate data sources by laboriously creating – then updating – spreadsheets to figure out field-by-field profitability. With Granular Insights, farmers have a new tool in their toolbox that delivers a more accurate look at their bottom line with the press of a few buttons,” says Granular.

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Which fields are making money? Answer this question and more with Granular Insights. #plant20 #agtech #digitalfarming

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— Granular (@GranularAg) February 24, 2020

Analyse ROI of seed decisions

For example, farmers now can analyse the ROI of seed decisions, better visualise field performance and harvest moisture levels through map layers, as well as see side-by-side comparisons of field financials. Plus, farmers can invite team members and trusted advisors to view and collaborate on their operational decisions.

According to Granular, the average corn and soybean farm in the United States generates more than 2,500 data records during a typical 10-month growing season. “Most farmers don’t track actual field-level productivity in season, finding it too time-consuming to stitch together invoices, scale data, contracts, land boundaries, tasks and field operations, costing them profits,” says the company.

Putting siloed machine data to work

By combining in near real-time, data from John Deere Operations Center and uploads from more than 10 other manufacturers in a few clicks, Granular says its Insights digital tool puts siloed machine data to work, “saving farmers up to three weeks worth of man hours of data entry per year”.

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With Insights, farmers can analyse the ROI of seed decisions, better visualise field performance and harvest moisture levels through map layers, as well as see side-by-side comparisons of field financials. – Photo: Granular

The company claims that after a successful beta test, more than 1,500 farmers from across the United States signed up for Granular Insights.

‘Farmer’s data is sitting all over the place’

“Especially in today’s environment, farmers need to have better visibility into their bottom line,” said Sid Gorham, CEO of Granular and President of Corteva Agriscience Digital Business Platform. “We realised one of the greatest pain points on the farm is that a farmer’s data is sitting all over the place, and it takes a lot of time and effort to pull it all together. With Granular Insights, farmers now have access to easy-to-interpret and actionable insights, and tangible proof of the power of data to help contribute to their overall profitability.”