Farmers Edge: automated hail detection and reporting

Farmers Edge announced a new severe weather detection, notification, and reporting tool. It’s available through FarmCommand. The tool delivers in-depth reports with critical information required by insurance professionals to make assessments and take action.

View active hailstorms

Field-centric weather data, machine learning, daily satellite imagery, and crop health change detection are merged into one management tool. Insurance professionals can view active hailstorms, follow storm paths, and monitor when storms touch down on fields where their growers have existing policies.

Automatic notifications to alert growers and agents

Following the hail event, instead of piecing together details from various sources, automatic notifications are generated to alert growers, agents, and adjusters to critical information. This includes fields affected, location, crop stage, and extent of the damage. A Crop Health Change Map provides an additional layer of field-level analytics to support assessment and claims management activities.

“The concept of automating claims processing is not new, but the automation of prediction, detection, and reporting powered by field-specific data for insurance is game-changing,” said Wade Barnes, CEO and co-founder of Farmers Edge.

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The new tool combines sophisticated weather detection and forecasting, daily satellite Imagery, and AI technology to automate claim detection and simplify claims management. – Photo: Farmers Edge

Quality of data

According to Barnes, one of the challenges to developing accurate models and reports is not just the amount of data required, but the quality as well. “This is where we saw an opportunity to help and tackle this gap in the industry. By layering what we’ve built – the highest quality data sets available – with powerful digital tools, insurance professionals can refine their claim reporting process and deliver premium services to their customers.”

Barnes says that at the end of the day, it’s about providing growers with the best possible experience through deeper digital connections. “This new tool does just that, transforming an outdated process to one that’s more efficient and profitable for growers and insurance professionals alike.”