FarmCommand available for Case and New Holland users

CNH Industrial has entered a strategic digital agriculture agreement with Farmers Edge, a Canadian-based agri-tech company focused on data-driven agricultural decision-support systems. Through this agreement, Case IH and New Holland Agriculture, the global agricultural brands of CNH Industrial, will provide their customers with access to FarmCommand. This platform interfaces with the brands’ existing precision farming portals and further extends the range of planning, analysis, execution and agronomic decision making information available to them.

“As the exclusive OEM partner of Farmers Edge, this service offers Case IH customers a tiered approach to agronomic services. With increasing levels of data and support available, Farmers Edge enables them to select the service – with a transparent per-acre pricing structure – that best suits their needs,” says CNH Industrial.

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Daily satellite imagery

The entry-level services focus on FarmCommand, the Farmers Edge cloud-based farm data management platform which analyzes data in real time and satellite imagery. In partnership with Planet Labs, Farmers Edge provides daily satellite imagery for crop growth insights. This is progressively enriched with field-originated weather data – gathered from farm-based weather stations – vehicle data, and agronomic support, and tops out with variable-rate prescriptions with either generic or zoned soil sampling services.

The partnership not only provides digital support, but also in-person support. “Customers selecting the premium packages will have access to on-farm, in-person agronomist support, to develop and monitor tailored agronomic plans,” says CHN Industrial.

‘Tangible gains in all 3 key stages of the crop data cycle’

This agreement will allow Case IH customers to connect their current and legacy machinery fleets with CAN bus functionality to the Farmers Edge platform. This, according to CHNH Industrial, “will deliver tangible gains in all 3 key stages of the crop data cycle: collection, planning and execution, and offers one of the most complete solutions on the market, going well beyond the standard API data sharing connection.”

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It can also be used with mixed-fleets, further enhancing customers’ choices. “This is a fundamental element of our approach to precision farming solutions, which empowers customers to select the service or tool which is right for them and enables them to maintain control of their data with opt-in logic. As the system utilizes the 3G and 4G telecommunications network, connectivity is retained, even in the most remote areas,” says CNH Industrial.

Sharing of real-time machine information with dealers

Case IH dealers will offer the Farmers Edge suite of services, facilitating them in proactively supporting their customers, as this platform will enable sharing of real-time machine information with their local dealer, enabling them to receive enhanced product support services. This solution will undergo a phased roll-out, starting in the first quarter of 2019 in North America, and will subsequently become available in Latin America, Australia, Europe, Russia and Ukraine.

CNH Industrial and Farmers Edge are also committed to developing unique solutions for customers, to further enhance their whole-farm productivity and profitability.