Orbia precision agriculture Netafim and Phytech collaborate to optimize digital farming
Orbia Advance Corporation’s S.A.B. de C.V. Precision Agriculture business group Netafim announced a strategic partnership with Phytech LTD, an agtech company known for its plant and tree-based irrigation recommendations. Orbia Netafim is an irrigation company creating tailored precision agriculture solutions that help millions of farmers across 110 countries to grow more with less.
Phytech has developed a simplified, alert-driven mobile platform, combining predictive algorithms and data analysis tools that integrate continuous crop health and supportive environmental data, distilled into real-time recommendations. By providing clear visibility into tank level, pumps, filters and valves, Phytech’s hydraulic monitoring capabilities enable real-time problem detection and predictive maintenance of a farmer’s irrigation system, creating a speedy response to any issue. Without these ‘eyes’ in the field, growers depend on manually checking key functions or detecting the problem only after the damage has occurred.
The partnership will leverage Orbia Netafim’s extensive distribution and service network, providing real-time feedback on in-field irrigation operations and data-driven recommendations to mutual customers.
Integrated with GrowSphere
Phytech’s technology will be integrated with GrowSphere™, Orbia Netafim’s all-in-one irrigation operating system, providing both sets of customers with deeper visibility into their irrigation environment for faster and more accurate monitoring. The new partnership creates synergy by fully leveraging GrowSphere’s advanced control and automation capabilities, enabling customers to benefit from more precise and responsive irrigation solutions tailored to the specific needs of their crops. These can include the detection of water waste, fertilizer waste or low pressure, all of which cause system malfunctions and incur additional costs.
Ofer Oveed, SVP Technology and Crops, Orbia Precision Agriculture (Netafim): “By integrating Phytech’s technology with our GrowSphere operating system, we will enhance our technology portfolio, providing better support and visibility for our growers. This collaboration aligns with our commitment to advancing precision irrigation and delivering superior solutions to our customers.”
Phytech’s CEO Oren Kind remarked, “By teaming up with Netafim, active in in precision irrigation, we are poised to extend the reach of our technology worldwide. This partnership marks a major milestone for our company.”
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