Expert opinion

While tremendous hype around fully autonomous tractors remains, the greatest value for farmers at this point is automation. - Photo: John Deere

08-02-2023 | Expert opinion

What to expect from precision ag in 2023

How can we turn around the slow adoption of data-driven precision farming on small and medium-sized arable farms?

03-02-2023 | Expert opinion

‘Harvesting the benefits of full data-driven precision farming’

Farmers Business Network (FBN) seems like a really big help for farmers, giving them more power and a more level playing field for their farm business success. There is only one catch; FBN is not owned by farmers. Photo: Canva

21-10-2022 | Expert opinion

Farmers Business Network farmers can still seize power with their data now

Droughts are expected to continue. Smart irrigation technology can help farmers use less water and earn more money. Read how in this blog. Photo: Canva

13-10-2022 | Expert opinion

How new technology can help farmers survive increasing droughts

We now have more tools than ever to develop sustainable IPM systems that are only going to get better with time.

06-10-2022 | Expert opinion

Will technology to develop sustainable IPM systems reduce agrochemical dependence?

Farmers repairing a combine harvester. Unexpected breakdowns can have a huge financial impact on farms. - Photo: Canva

31-08-2022 | Expert opinion

How predictive maintenance and analytics can improve farming

Photo: EyeEm/ANP

07-07-2022 | Expert opinion

Can AI-driven agritech startups solve shortages in crop production?

Photo: Canva

05-07-2022 | Expert opinion

Threats from the cloud – equipment and cyber attacks

The John Deere 8R fully autonomous tractor is displayed ahead of the Consumer Electronics Show (CES) on January 4, 2022 in Las Vegas, Nevada. - Photo: Patrick T. Fallon / AFP

14-06-2022 | Expert opinion

Who is John Deere making equipment for?

Inside the cab of the fully autonomous John Deere 8R tractor, which can be controlled from a smartphone. - Photo: Patrick T. Fallon/AFP

26-05-2022 | Expert opinion

Expensive luxury cabs are slowly becoming obsolete