US farmer Anthony Osgood: ‘Theft of my data could deprive me of my competitive advantage’
In today’s rapidly evolving agricultural landscape, the potential for farmers to benefit from their own data has never been greater. With a plethora of data platforms and a continuous stream of revolutionary apps being launched, the promise of data-driven farming is tantalising. But does this data truly empower farmers, or are they becoming mere cogs in a data-driven machine? Future Farming set out to answer this question by speaking with crop growers from around the globe. In this second episode, we hear from North American corn grower Anthony Osgood.
“I use John Deere Operations Center far and away the most. A little bit of Granular, and my local grain cooperative’s app.”
“I get my seeding prescriptions (variable rate) from Granular. With John Deere I get all my yield data, which I use to know how much grain I have to market, and to get some insights how to improve my lower productivity areas.”
“Data overload is real. It is hard to decipher the data that is relevant and useful from all the extra stuff collected.”
“I cannot say I really have.”
“I have no new investments planned at this time.”
“The biggest threat is theft of data. This is the most sensitive data of my operation. Theft could deprive me of my competitive advantage. Ag in the United States is an incredibly competitive market now. All your neighbours would not bat an eye to take the land you are leasing for their own. Especially if the big ABCD’s (ADM, Bunge, Cargill, Dreyfus) get a hold of it.”
“My ability to farm well and a strong farmer owned co-op are all that keep them from taking the land for their own. The small and even midsize producer is struggling to maintain ownership. It is becoming a big boys world, and they will not have any competition.”
“Being able to further drill down and find out what is keeping me from having higher yields. And to maximise profit per acre.”
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