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Unlocking precision agriculture: Overcoming data utilisation challenges on farms

Farmers are uniquely positioned to gather specific and detailed data on farm conditions. – Photo: Jan Meyes
Farmers are uniquely positioned to gather specific and detailed data on farm conditions. – Photo: Jan Meyes

The adoption of precision agriculture technologies is accelerating, bringing a surge in data collection across farms, yet many farmers struggle to harness this data beyond basic yield maps. Farmers are uniquely positioned to gather detailed farm data, but have concerns about data ownership, privacy, and cybersecurity risks.

Optimising farm operations involves aggregating and analysing data from numerous farms, as highlighted in a recent U.S. government report. However, a significant barrier among farmers is the widespread lack of trust in how farm data are collected and managed.

The U.S. Government Accountability Office underscores this issue in its report ‘Precision Agriculture: Benefits and Challenges for Technology Adoption and Use’. Farmers’ concerns about data ownership and sharing stem partly from this trust deficit, especially regarding the collection methods, such as through onboard computers in farm machinery, which may pose risks.

It’s crucial that data license terms and conditions are straightforward and transparent

Farmers are uniquely positioned to gather specific and detailed data on farm conditions, more efficiently than federal agencies or third parties. But for data sharing to become more prevalent, it’s crucial that data license terms and conditions are straightforward and transparent.

Expanding data sharing could lead to publicly available analyses benefiting farmers and other stakeholders in agriculture, as experts suggest. Federal funding could incentivise such data collection efforts.

A governance framework for storing, sharing, and managing agricultural data should include provisions to protect farmers’ control over their data. This framework, as stakeholders interviewed for the report suggest, should address concerns like unintentional data releases, data misuse, breaches, and enhanced cybersecurity measures.

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Profitability maps are highlighted as valuable tools by experts. Photo: Andy Strauss
Profitability maps are highlighted as valuable tools by experts. Photo: Andy Strauss

A lack of accessible tools

Additionally, there’s a critical need for easily understandable private data license agreements and codes of conduct that facilitate data flow, enabling farmers to adopt new solutions and services more seamlessly. Ultimately, building trust within the agricultural community regarding the benefits of data sharing is essential to empower farmers in making informed, data-driven decisions.”

In the current agricultural landscape, the adoption of precision agriculture technologies is increasingly prevalent, leading to a surge in data collection across farming operations. Despite this data influx, a significant challenge persists: farmers often struggle to utilise this data beyond basic yield maps. This limitation stems from the lack of accessible tools capable of managing and analysing large volumes of agricultural data effectively.

Many smaller farms face financial barriers for investing in data curation and analysis services from private-sector firms

One of the primary hurdles is the absence of universal algorithms or software programs capable of translating farm-collected data into actionable insights. Consequently, farmers either undertake the daunting task of analysing data independently or enlist third-party experts, a luxury often out of reach for smaller farms due to resource constraints.

While larger farms have invested in data curation and analysis services from private-sector firms, many smaller farms face financial barriers that prevent them from accessing such services or hiring specialised consultants.

Farm-specific data

Another problem is that agronomists rarely receive farm-specific data that could be used to better innovate and improve services to the farm, even though precision agriculture equipment manufacturers collect large amounts of data directly from their equipment deployed at farms, including information on soil moisture levels, crop yield, and crop health.

To address these challenges, there is a clear need for enhanced governmental support to develop user-friendly software tools tailored to farm management needs. These tools could leverage advancements in AI and machine learning to streamline data analysis processes, making insights more accessible to farmers regardless of their technical expertise.

Policymakers also play a crucial role in promoting data sharing among farmers to improve the collective pool of information available for analysis, thereby enhancing the accuracy and relevance of insights derived.

Furthermore, the integration of advanced computing techniques holds immense promise in optimising crop production, reducing costs, and minimising environmental impact. For instance, improved data analysis can empower farmers to pinpoint underperforming areas of their fields, enabling targeted interventions such as optimised fertilizer application to reduce runoff into water systems.

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AI and machine learning have the potential to develop predictive models beneficial to many farmers. – Image: Gerd Altmann Pixabay
AI and machine learning have the potential to develop predictive models beneficial to many farmers. – Image: Gerd Altmann Pixabay

Sustainable agricultural practices

Fostering a culture of data transparency and collaboration among agricultural stakeholders is pivotal. By encouraging broader data sharing and developing robust analytical frameworks, policymakers and technology developers can empower farmers to make informed decisions that not only optimise farm productivity but also promote sustainable agricultural practices.

In conclusion, while the path ahead involves overcoming significant technological and systemic challenges, the potential benefits of enhanced data utilisation in agriculture are clear. By investing in accessible tools, promoting data sharing, and leveraging cutting-edge technologies, stakeholders can collectively advance towards a more efficient and sustainable agricultural future.

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Groeneveld
René Groeneveld Correspondent for Australia
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