ICL acquires Growers Holdings
Through the acquisition of Growers Holdings, ICL aims to expand its agro-digital services and its capability to develop innovative solutions to generate higher agricultural yields.
Specialty minerals and chemicals company ICL has acquired Growers Holdings. Growers’ agronomic services platform aims to enhance decision-making capabilities for farmers, agronomists and other agro-professionals by creating easily adaptable and executable data-driven recommendations.
Manual and machine-generated farm data
The Growers platform collects and structures manual and machine-generated farm data, instantly creating agile and return-focused plans for planting, fertilisation and purchasing decisions that are streamed to farm machinery for effortless on-field application. Headquartered in Raleigh, North Carolina, Growers employs a team of data scientists, engineers, developers and agronomists, serving a customer base across the U.S.
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Higher agricultural yields
“The acquisition of Growers expands and strengthens our offering of agro-digital services and our capability to develop innovative solutions to generate higher agricultural yields and more efficient and sustainable agricultural practices. By combining Growers’ platform with ICL’s agronomic know-how, we are accelerating our market reach and development roadmap to create an unparalleled digital service offering focused on providing agro-professionals with unique access to currently untapped and unstructured data in a simple, fast and actionable way,” said Raviv Zoller, ICL President & CEO.
