CropX acquires Dacom Farm Intelligence

A Dutch grower installing a Dacom sensor system in his leeks to measure soil moisture. - Photo: Peter Roek

CropX now offers a farm management platform with active irrigation technology, hardware-based soil data, fertilizer management and crop protection capabilities.

Agricultural analytics company CropX has acquired European crop optimization platform Dacom Farm Intelligence. Adding Dacom’s crop protection capabilities, CropX now offers a farm management platform with active irrigation technology, hardware-based soil data, fertilizer management and crop protection capabilities. The acquisition is also to give CropX a new stronghold across Europe.

Improve farming sustainability

CropX aims to provide growers with the information they need to improve farming sustainability – conserving resources, while improving crop yields. “With proven technology, an expansive partner network, a first-class service model, and a user-friendly decision support platform, Dacom fits seamlessly into the CropX farm management solution suite,” says CropX.

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Dacom offers different kinds of products to growers, incuding weather stations, soil moisture senors, disease management and crop recording. - Photo: Hans Banus

With an additional 2.7 million acres now under management, Dacom also adds over two decades of in-depth data across farms in Europe to the CropX farm management platform. Current CropX and Dacom customers will now have access to a full suite of advanced farm management analytics and automation tools.

Dacom was the missing puzzle piece for CropX's farm management platform, said CropX CEO Tomer Tzach. "With Dacom we add an established foothold in Europe, two decades of European crop data to our global machine learning engines, as well as a critical component – crop protection and recording – to our product mix.” - Photo: CropX — Dacom was the missing puzzle piece for CropX’s farm management platform, said CropX CEO Tomer Tzach. “With Dacom we add an established foothold in Europe, two decades of European crop data to our global machine learning engines, as well as a critical component – crop protection and recording – to our product mix.” – Photo: CropX

With the acquisition, CropX will establish its European office in Dacom’s current Netherlands headquarters and double the size of its global team. Dacom’s 3,000 customers, spanning both smaller growers and massive market players, add more than 20,000 farms in more than 40 countries to CropX’s portfolio. The deal also expands CropX’s reach into rainfed regions.

Effective immediately, all Dacom employees will join CropX. Dacom CEO Janneke Hadders says farmers will benefit from the integrated solutions, data-analysis insights and a customer base from around the globe. “Our crop protection capabilities will now leverage CropX data and will help our team solve critical challenges for farming communities across the Netherlands, Middle East and Africa, Europe, North America, and Australia and New Zealand.”

Digital ag space “oversaturated”

For CropX, the acquisition is also a way to lead the current phase of consolidation in the agtech industry, says Gideon Soesman, director at CropX. “As the digital ag space has exploded in recent years, we’ve reached a critical juncture due to oversaturation. As the market matures, those leading the current phase of consolidation will be at the forefront of the digital ag and farm management revolution.”