Groupe ISAGRI acquires Sencrop
Groupe ISAGRI, offering digital solutions for agriculture, has acquired Sencrop. This ag-tech company is specialised in agricultural weather and irrigation solutions.
The acquisition will provide farmers with an even higher level of service, moving Sencrop from a ‘start-up’ company to being part of a family-owned and independent agri-service structure.
Crucial timing
The companies state that the partnership comes at a crucial time as farm margins are under severe pressure. Furthermore, climate change is forcing an agri-environmental transition. With a fast-growing weather community, users and their partners – including co-operatives, crop production businesses and traders – will benefit from an expanded network of stations and a richer offering, says Michaël Bruniaux, co-founder of Sencrop.“For existing users, very little will change – our weather stations and app will continue to function as normal. But in the longer term, farmers will benefit from the synergies of our two businesses.”
Making the most of current and future technologies
ISAGRI owns a smaller weather service – Météus – which is going to be absorbed by Sencrop. In addition, it owns Landmark Systems, which specialises in award-winning farm and estate management software in the UK.
“By integrating Sencrop, Groupe ISAGRI is strengthening its position with a European ag-tech nugget that shares its DNA of innovation, technological excellence, quality and customer service,” says Pascal Chevallier, managing director at ISAGRI. “The merger will ensure the long-term viability of the network in which our customers have invested, guaranteeing the presence of a solid partner who will listen to their needs, and provide them with appropriate solutions that make the most of current and future technologies.”
Consolidation in the agtech sector
For farmers, using weather data to act at the right time, whether to sow, protect, irrigate or harvest crops, has become key. It can make a significant difference to crop yields, says Martin Ducroquet, co-founder of Sencrop. “We are delighted to be able to build on our agro-meteorological platform and improve our service for all farmers. “This move comes at a time of consolidation in the agtech sector, and ISAGRI is the ideal partner to accelerate the development of our collaborative platform. We have strong synergies which will bring about the emergence of tomorrow’s leader in precision agriculture. Data and AI will play a key role.”
