Driscoll’s strawberries to be grown in Plenty vertical farm

Consumer brand in fresh berries, Driscoll’s and indoor vertical-farming company Plenty Unlimited Inc., announced a joint development agreement to grow Driscoll’s strawberries year-round in Plenty’s vertical indoor farms.

Indoor farming technology

Plenty says it will incorporate Driscoll’s proprietary genetics and berry expertise into its advanced, indoor farming technology using its plant science expertise. Through this controlled environment, Plenty claims it can “consistently deliver great flavors from Driscoll’s varieties, while also optimising for texture and size.”

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Using data analytics, machine learning and customised lighting, Plenty says it is able to iterate at unprecedented speed. – Photo: Plenty

700% yield improvement in leafy greens

Using data analytics, machine learning and customised lighting, Plenty says it is able to iterate at unprecedented speed, leveraging the more than 200 years worth of growing data the platform generates annually. “This advanced agri-food platform has allowed Plenty to show over 700% yield improvement in leafy greens in the last 24 months, while maintaining its unique flavor and quality”, claims the company.

Plenty’s South San Francisco leafy greens farm uses 100% renewable energy, powered by a combination of wind and solar energy.

Driscoll’s strawberries will initially be grown and developed in Plenty’s Laramie, Wyoming farm, the largest privately-owned vertical farm research and development center in the world.