Vive fastens the introduction of crop protection products
Vive Crop Protection introduces Highest Velocity Commercialization Engine (HVCE). This initiative will enable Vive to bring innovative and differentiated crop protection inputs to the market.
Vive’s HVCE reduces R&D time and cost by focusing on the optimization of existing active ingredients and development over discovery. Products reach the market in a fraction of the time vs. new active ingredients. Vive powers the HVCE by leveraging its proprietary nanotechnology delivery platforms to develop new products containing existing conventional synthetic and biocontrol active ingredients.
Redefining the path to market
“Innovation in crop protection has traditionally relied on discovering new active ingredients, followed by years of development, registration, and commercialization,” said Doug Baumann, Chief Technology Officer at Vive Crop Protection. “However, the cost of bringing a new synthetic active ingredient to market has skyrocketed, now taking over 12 years and more than $300 million. Compounding this challenge is the rise in regulatory scrutiny, which has made it increasingly difficult for new synthetic active ingredients to gain approval. While biocontrols were once seen as a quicker and more cost-effective alternative, even these solutions are now facing regulatory bottlenecks. The EPA currently reviews around 80 new biocontrols annually but is only equipped to process a fraction of these due to resource constraints. This growing regulatory burden underscores the need for innovative approaches that emphasize development over discovery.”
“With the HVCE set to deliver more than 30 product innovations in the next 7 years, including three products launching in 2026, we are positioning ourselves to speed up the development proces”, Baumann stated. Vive looks to deliver tailored crop protection solutions that meet the distinct needs of today’s growers. “By building the HVCE, we’re not just speeding up the process of product development—we’re transforming the way solutions are brought to market,” said Darren Anderson, Co-Founder and CEO of Vive Crop Protection.
Join 17,000+ subscribers
Subscribe to our newsletter to stay updated about all the need-to-know content in the agricultural sector, two times a week.
